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3 hour Visionary Marketing Presentation (Page 28)
   

   
Text Box: [INTENTION] Brand Awareness [PURCHASE] Buying behaviour itself Text Box: [ATTENTION] Brand Awareness [KNOWLEDGE] of the Supply and its characteristics Text Box: OUTPUT Text Box: $ Text Box: Emotional Response [ATTITUDE] Expectation / Purchase Evaluation Text Box: TANGIBLE STIMULI Quality/Price/Differentiation/Service/Availability SYMBOLIC STIMULI Quality/Price/Differentiation/Service/Availability SOCIAL STIMULI Family/Social Class/Group of reference Text Box: INTERNAL PROCESS Text Box: INPUT Text Box: Example: Howard & Sheth - Theory of Consumer Behaviour Oval: Significance of purchase Culture Social Class Personality Availability Financial status Text Box: Copyright © 1997, Yann A Gourvennec Text Box: Visionary Marketing 97 Edition
 
   
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